About

OUR POSITIONING

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To build impactful brands and digital experiences that meaningfully connect to people

The agile partner and consultant to future-forward businesses, working holistically across brand, design, and technology, to provide transformative strategy, ideas and solutions, that grow brands with impact




IMPACTING OUR CLIENT’S WORLD AND DEFINE OUR OWN

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Our brand pillars embody the characteristics or attributes of who we are. They are made up of our beliefs, culture, philosophy, values and strengths, all of which underpin how we express our brand.





Innovation


Better never stands still. Innovation and change requires the momentum of brave and diverse-thinking.

With curious minds we imagine new possibilities that allow our clients to stay ahead.

This means embracing and driving change to unleash our future-forward brand-thinking onto big problems.


Adaptive


With our diversity, collective expertise and people-first approach, we’re proven to deliver flexible and tailored solutions for our clients.

Our inclusive approach means clients collaborate directly with ‘two sides of the same coin’ - both thinkers and doers - who constantly evolve and adapt in the velocity of tomorrow.

With a multi-disciplined team, we are holistic in our approach and outcomes, as we create impact for businesses across their entire brand and digital experience.


EQ + IQ


We put as much emphasis on empathy and feeling as we do on research and data, combining the art of emotional understanding with the science of intelligence.

We do this by immersing ourselves in the world around us and our clients. This is driven by the belief in strong relationships forged in human connection, and understanding the needs and goals of everyone we work with.



DEFINED BY OUR INTERACTIONS

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Our core values are an extension of who we are. They represent a compass to guide how we should engage with each other, and how we deliver excellence and value to our clients.




Live Brave

We're wired to challenge what is and create what's next.

Diversity

We drive unseen possibilities through the diversity of minds, hearts and ideas.

Empathy

Our authenticity leads us in how we connect and work together .





Yugang

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E-mail: business@yugang.org